In our 9th session, we will be exploring the very hot topic of icons and logos. And by hot, I mean that this is what most students want in this class. So why did we wait so long to get into it? Because we need to have a solid comprehension of all of the other tools and techniques, principles and theories in order to tackle these ideas. A logo or icon might sound like such a simple task to create – but that is a common misconception. Can I teach you how to make award-winning logos in a week? No way. But we will look at successful examples, hear from the pros and get a chance to explore the process of communication through the icon, the image, the “gotcha in one look” object or word.
SESSION INSIGHT
Adjunct professor, Jason Gutzmer, speaks with us about the history of image making and icons.
[slideshare id=9802953&doc=linedrawingtechniques-111020215358-phpapp01]
As you step into the assignment for creating icons and logos, let’s consider some of the principles for targeting these images for interface design. More specific, app icons for the mobile platform. Some quick things to think about while you start the creative process are: Strength in simple form, transcend language and culture, contrast and scalability.
Here is a great keynote by Alexander MacLean that really hits some important notes about designing icons for a GUI.
This short video helps us understand a bit more on this topic:
I appreciate how this artist demonstrates Reference Size, but you need to think about applying that technique to the real objects that you are referencing, not by using an image in your program… that is kind of cheating at this point in the game. Try doing the reference technique with the items you have collected to draw. Watch out, there’s a really loud guitar intro on this one…
Some wonder what’s so difficult about creating a good logo. They’re small, they look easy to do, so no problem, right? When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task. But it’s not. A logo takes thought and creativity, and many elements combine to make a good one. It is the central, identifiable visual element that helps people discover, share and remember a company’s brand.
Here is a great article by Melanie Chandler about things to consider when working on a logo:
Then we get into the territory of Identity Design and Brands. A Brand refers to the perceived image and emotional response to a company, its products and services. An Identity describes the visual devices used to represent the company. Identity designs that leverage the brand elements can be: stationery, marketing collateral, packaging, signage, messaging, etc.
Here is a great video from Jose Caballer and Chris Do giving us insight into this area.
Please watch this short piece from LG about their design process.
A look at major logo success:
Logo Development:
Logo Critique:
There is no exercise file for this week’s tutorial. You will create your own new file in order to follow along.